Deduptio

Three records. One source of truth.

Deduptio scans your Attio objects, finds records that are really the same entity, and merges them — associations and all. You approve every merge, and nothing is permanent for 24 hours.

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Reversible merges · no data touched until you confirm

Four steps from mess to one clean record.

  1. 01Connect AttioAuthorize once. Deduptio reads your objects and changes nothing until you approve a merge.
  2. 02Set match rulesDecide what makes two records the same — email, domain, name, or the record they point to.
  3. 03Scan for duplicatesRecords that point to the same entity are grouped, each with the reason it matched.
  4. 04Review and mergePick the survivor, see exactly what moves, and merge. Associations follow along.

Finds the duplicates a filter can't.

Exact rules catch the easy ones. The rest hide behind typos, alternate spellings, and duplicated relationships.

Fuzzy matchingJon Doe and John Doe still group. Names, emails, domains, and phones match on similarity, not just equality — with the reason shown on every match.
Matches through relationshipsKey on the company a deal points to, a select field, or a status — any attribute that means identity, not just text.
Sees through duplicated companiesTwo deals attached to two copies of the same company still group — records you've flagged as duplicates already count as one entity.

Merging duplicates shouldn't feel risky.

Every merge is deliberate, snapshotted, and undoable — and if Attio hiccups mid-merge, Deduptio finishes the job itself with automatic retries.

You approve every mergeNothing merges on its own. You choose the survivor and confirm each group before anything changes.
Reversible for 24 hoursEvery record is snapshotted before it merges. For 24 hours, one click brings the originals back with their fields restored.
Everything moves with the mergeEmails, calls, notes, tasks, list entries, and linked records all follow the surviving record. Nothing is left orphaned.

Simple pricing. Start free.

Clean up your first duplicates on the Free plan — upgrade when the whole workspace needs it.

Free
$0 / month
  • Exact-match duplicate detection
  • 25 live merges per month
  • Unlimited scans and dry runs
  • 24-hour rollback on every merge
Start free
Pro
$79 / month
  • Unlimited merges
  • Fuzzy matching on names, domains, emails & phones
  • Up to 10,000 records per object
  • 24-hour rollback on every merge
Get started
Scale
$199 / month
  • Everything in Pro
  • Up to 100,000 records per object
  • Priority processing on large scans
  • 24-hour rollback on every merge
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Annual billing saves two months on every paid plan.

Stop reconciling the same person twice.

Connect a workspace and clear your first duplicates in minutes.

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